In July 2025, a new handcrafted treat called Homeinges ChocoTwist has taken the Bangladeshi market by storm. This unique chocolate snack, made in small batches from natural ingredients, is now being loved by people of all ages.
A Sweet Surprise from the Heartland
Homeinges, a rural-based startup from the Barisal region, launched its latest product, ChocoTwist, earlier this year. Unlike factory-made chocolates, ChocoTwist is handcrafted in small batches by trained women artisans. The goal is to mix delicious flavor with social impact. The chocolate has a soft, creamy texture, rich cocoa flavor, and a slight crunch that makes it stand out.
Homeinges uses only natural ingredients sourced from local farmers. The brand also avoids artificial preservatives and flavors. This makes ChocoTwist not only tasty but also healthier than many commercial options. Each bar is packed, labeled, and sealed with care. Currently, it is being sold both online and in local stores, with strong demand in Dhaka, Chattogram, and Sylhet.
What People and Experts Are Saying
Many customers have shared their positive experiences on social media. One user wrote on Facebook, “I tried ChocoTwist and it’s the best local chocolate I’ve ever had!” Food bloggers have also praised the product for its smooth taste and eco-friendly packaging.
Nutritionist Dr. Arifa Islam told Prothom Alo, “ChocoTwist is a good example of clean eating in snacks. The low sugar content and natural ingredients make it suitable even for young children.” Experts from the Bangladesh Small and Cottage Industries Corporation (BSCIC) have also expressed interest in supporting such local ventures.
Retailers say sales are growing daily. Several online stores have reported stock shortages due to high demand. E-commerce site Daraz listed ChocoTwist as one of its top trending food items in July 2025.
From a Local Idea to a Nationwide Brand
The idea for ChocoTwist came from Homeinges founder Asif Mahmud, a young entrepreneur from Patharghata, Barguna. In an interview with The Daily Star, he shared, “We wanted to create a product that represents the warmth of our village. Our chocolates are made with love, not just machines.”
Homeinges started in 2022 by selling organic honey and pickles. In 2023, they won a government grant under the Innovation in Rural Enterprise Program. Using that support, they trained over 30 women and built a small chocolate production unit. ChocoTwist is their first major national product, and it's making waves.
What’s Next for ChocoTwist and Homeinges?
The company has already announced plans to expand its product line. In August 2025, Homeinges will introduce two new flavors: ChocoTwist Coconut Dream and ChocoTwist Chili Zing. Both flavors are under development and are expected to appeal to a wider audience.
Homeinges also plans to begin exporting their products by the end of 2025, starting with Malaysia and the UAE. The government’s Export Promotion Bureau (EPB) is helping the brand prepare for international standards.
Additionally, there are talks of setting up Homeinges kiosks in schools and colleges to promote healthy snacking among youth. The company is also working on partnerships with eco-packaging startups to make their packaging fully biodegradable by early 2026.
Conclusion
Homeinges ChocoTwist has proven that local, handcrafted products can win both hearts and markets. With its strong community values, health-friendly ingredients, and growing popularity, ChocoTwist is more than just a snack—it’s a sweet success story from rural Bangladesh.
Source References:
- The Daily Star (Interview with Asif Mahmud, July 2025)
- Prothom Alo (Expert Opinion, July 2025)
- Bangladesh Small and Cottage Industries Corporation (BSCIC Reports)
- Daraz E-commerce Trends (July 2025)
- Export Promotion Bureau (EPB) Bangladesh
Disclaimer:
This article is based on publicly available sources and verified reports as of July 2025. The information provided here is for informational purposes only and does not constitute professional or nutritional advice. Always check with trusted health and food experts for personalized guidance.
